Q The goal of this discussion is to apply what you have learned while reading the chapter material and reviewing the PowerPoint presentation. Keep in mind that this discussion question will help prepare you for future exams, so it is important that you understand the information and actively participate in discussions. To supplement your learning and enhance your understanding, you may also have to conduct research outside of course provided material. Discussion Question Requirements: 1. In a minimum of a paragraph, answer the question by Thursday at 11:59 pm EST to allow sufficient time for robust peer conversation. o If the Thursday at 11:59 pm EST deadline is missed, you will still be required to complete the initial post to participate in peer discussion and earn partial credit for the assignment. 2. Pick two peers' postings and review them. Then comment in no less than one paragraph why you found the information helpful, informative, etc. You must present new ideas and/or thoughts, merely stating that you agree/disagree is not enough to earn full points. Peer postings are due no later than Sunday by 11:59 pm EST. 3. Students will not be able to see peers' postings before posting their initial post. Once you make your initial post, you are not permitted to edit. If edits are needed, you will need to reply to the original post and make the corrections there. 4. A paragraph is considered a minimum of 4-6 sentences. 5. Cite all sources - you must provide the exact link to the reference. Please keep in mind that citing sources does not mean you can copy and paste information from the source and use it as your own. You also cannot only change a few words from a source; all work must be in your own words. If copying/pasting is found or the submission is not in your own words, you will receive a zero, with no exceptions. This also includes commenting on peers' posts. Module Two Discussion Question #1 A trademark is an intangible asset that has value to a business. 1) Assume that you are an accountant with the responsibility of valuing the trademark of a well-known company such as Nike or McDonald’s. Nike was known for the "swoosh" sign and had famous celebrities represent their product. McDonald's is famous for its "arch". Find a company other than Nike and McDonald’s. 2) What makes each of these companies unique and adds value? 3) While the value of a trademark may not necessarily be recorded on the company’s balance sheet. 4) Discuss what factors you think would affect (increase or decrease) the value of the company’s trademark? Consider your answer from the perspective of various stakeholders. For example, Tiger Woods was pulled out of Nike after his scandalous accident/affair because Nike did not want to tarnish their image (wholesome).